For financial institutions, what's the most effective way to reach account holders? There are a variety of ways, but what's most important is to reach them where they are, and these days that's increasingly mobile phones. Banks and credit unions can no longer afford to wait for their account holders to to log in to the app or visit a branch -- they must be proactive.
One way to do this is by using a channel where account holders most like are: Mobile phones. By using push notifications, financial institutions have a much higher chance of success reaching account holders with critical information such as fraud alerts, financial wellness information or tailored products and services.
In this white paper, you'll discover:
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