Larky Lowdown: Adoption of Push as a Channel for Building FI Engagement with Account Holders

In the report:

Larky is pleased to release The Larky Lowdown, a unique and original quarterly report providing powerful insights around the adoption, use and impact of push notification messaging specifically for the financial services industry.

This inaugural report focuses on the concept of push notification utilization in banking and shares insights into the adoption of push in the banking lives of FI customers. Findings in this report include: 

• Overall, 85 percent of account holders opt-in to receiving push notifications from their financial institutions; 
• Adoption continues to rise when meaningful and useful messages are sent at an appropriate cadence; and,
• When a pre-rollout campaign aimed at boosting adoption is performed, adoption rates rise.

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