Larky Lowdown Q4 2022 


Beyond Account Alerts: Using Push Drives High Engagement


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In the report:

Larky is pleased to release the Q4 2022 edition of The Larky Lowdown, a unique and original quarterly report providing powerful insights around the adoption, use and impact of push notification messaging specifically for the financial services industry.

This second report focuses on the different messaging types financial institutions use and their effectiveness. Findings in this report include: 

  • Which kinds of messaging receive the highest engagement rates 
  • How often specific types of messaging are distributed by financial institutions
  • Examples of push notifications for each category analyzed

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